Comments on: I’m not a blogger vs PRs. http://www.gemmacartwright.com/2008/07/im-not-a-blogger-vs-prs/ Fashionable Geekery Thu, 30 Jun 2011 16:56:26 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Krsjn http://www.gemmacartwright.com/2008/07/im-not-a-blogger-vs-prs/comment-page-1/#comment-23 Krsjn Thu, 24 Jul 2008 19:31:00 +0000 http://www.gemmacartwright.com/wordpress/?p=80#comment-23 That's a pretty fair and balanced view. I guess that whilst bloggers and journalists are often on the receiving end of poor PR, they're also in a privileged position to be able to publicly vent about it when they've had enough. <br/><br/>That said, I don't think pitching to bloggers is different to pitching to anyone, inasmuch that you need to be able to recognise a good story, tailor what you're saying to who you're saying it to, and recognise the limitations of your story. <br/><br/>It would be just as bad to pitch a story about a B2B logistics company to Financial Sector Technology magazine rather than Logistics Manager, as it would to pitch the same story to ShinyShiny. And how you say it is just as important... <br/><br/>Problematically tho - surely the people reading Vero's open letter on her blog aren't the ones she should be moaning at... That’s a pretty fair and balanced view. I guess that whilst bloggers and journalists are often on the receiving end of poor PR, they’re also in a privileged position to be able to publicly vent about it when they’ve had enough.

That said, I don’t think pitching to bloggers is different to pitching to anyone, inasmuch that you need to be able to recognise a good story, tailor what you’re saying to who you’re saying it to, and recognise the limitations of your story.

It would be just as bad to pitch a story about a B2B logistics company to Financial Sector Technology magazine rather than Logistics Manager, as it would to pitch the same story to ShinyShiny. And how you say it is just as important…

Problematically tho – surely the people reading Vero’s open letter on her blog aren’t the ones she should be moaning at…

]]> By: Forever Amber http://www.gemmacartwright.com/2008/07/im-not-a-blogger-vs-prs/comment-page-1/#comment-22 Forever Amber Wed, 23 Jul 2008 19:41:00 +0000 http://www.gemmacartwright.com/wordpress/?p=80#comment-22 It's still amazing to me that some brands won't deal with bloggers, especially considering the audience they could be reaching. So short-sighted of them... <br/><br/>But yes, it's important to recognise that they're just doing a job. Some of them better than others ;) It’s still amazing to me that some brands won’t deal with bloggers, especially considering the audience they could be reaching. So short-sighted of them…

But yes, it’s important to recognise that they’re just doing a job. Some of them better than others ;)

]]>