Tuesday December 2nd, 2008 12:10 Bad mood moaning

A few quick tips for up and coming online shops / ebay sellers photographing clothes to sell…

1) Get a steamer. Really. Clothes look better when they’re not creased to hell.
2) Stop making your models stand like morons.
3) Don’t belt things that are empire line. We want to see how they hang normally.
4) Don’t belt things that don’t come WITH the belt. It’s false advertising!
5) Don’t photograph things on clear plastic mannequins, ever.
6) Seriously…get a steamer. Or even an IRON!

It amazes me how many decent shops have ridiculously shoddy photography. Theoretically, the clothes should look better in the photos than they do in real life, not the other way around.

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Gemma Cartwright

I'm a fashion and beauty writer based in London with a penchant for retro lingerie, tea dresses and hot rollers. By day, I work as editor in chief at Aigua Media. By night I drink wine and occasionally update BigGirlsBrowse.com.

The rumours are true. I am now reappearing at Catwalk Queen after a two and a half year break!

For enquiries relating to Catwalk Queen please contact me on gemmacartwright@aiguamedia.com

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