I’m Gemma Cartwright, I’m 35, and I’ve worked on fashion, beauty, celebrity and lifestyle websites for 15 years. In 2001, When I was 18 and studying for a degree in Fashion Journalism, I created a fashion blog called Catwalk Queen. Through various opportunities and changes in ownership it grew into one of the UK’s leading fashion news, celeb and shopping blogs. I worked on that site, and at various other online start-ups, for most of my twenties, launching various new blogs along the way. When I started out, barely anyone knew what a blog was, by the end I was working with brands like Microsoft, Topshop, Hewlett Packard, River Island, and Kellogg’s on campaigns, promotions, and videos. Being able to turn my blog into a career as the industry of the “influencer” was just beginning was an amazing thing.
In August 2013, the day after my 30th birthday, I joined POPSUGAR as UK Editor. The role offered an amazing opportunity to collaborate with and learn from a team of hugely talented writers in the USA, while continuing to produce and curating my own content for a UK audience. I love the variety that comes with my job: one moment I’m covering a royal appearance, the next I’m sharing money saving tips.
I’ve been at POPSUGAR for over five years, and am now Senior Editor, managing the UK editorial team, looking after a UK site that reaches millions of people each month, as well as contributing to the US site. As you can imagine, that takes up a lot of my time, so for now this blog is in archive mode.
Here are a few of my other moments of fame from over the years.