Gossip singer Beth Ditto launches her highly anticipated range of clothing for plus size retailer Evans tomorrow. The range will be available online, but we’ve just heard about some exciting extra stuff that’ll be happening at the Marble Arch flagship store if you’re in London. In a move that mimics the hysteria of Beth’s mate Kate Moss’s launch at Topshop, those generous folks at Arcadia will be offering up prizes, gifts with purchase and refreshments for people in the queue at 9am…
According to those in the know, “Evans are offering the first 20 lucky shoppers through the doors of their Marble Arch flagship store in London at 9am, the chance to receive an exclusive lips handbag from the collection. In addition there will be lots more treats in store such as style advice, gift with purchase (while stocks last), limited edition badges, branded water bottles and sweets by hip London confectioners ‘Suck & Chew’.”
I got to preview the collection a few weeks ago, and must confess I was surprised by what’s on offer. Most of the emphasis so far has been on ‘show’ pieces like the purple sequinned tent dress, 80s style jumper and the fitted domino dress. However, for me the real stars are the leggings (with extra-deep double layered waistbands to hold in your tummy) and a great little cropped jacket. There are also some fabulous winkle picker shoes and some great bags (I’ve been carrying the domino-lined studded suede hobo every day since that preview and I adore it).
Rumour has it Kate Moss has already snapped up a kitten print oversize t-shirt dress (one can only assume she’s got a 14 and plans to wear it very loose!) so bear in mind when you’re planning your shopping trip that you’ll probably have to get in there quick. It looks like even slim women want a piece of the action, despite the range being made for Big Girls!
Beth at Evans – What you need to know:
- The collection is launching in the following stores: Marble Arch, White City London, Bluewater Park, Birmingham Pavillions, Glasgow Argyle St, Liverpool, Nottingham Clumber Street, Brighton, Leeds, Newcastle Upon Tyne, Manchester Trafford, Meadowhall, Cardiff, Dublin Henry Street, Plymouth, Belfast Castle Court and Bristol.
- The full collection is also available online at www.bethdittoatevans.co.uk from July 9th 2009
- The clothing range is available from a size 14-32 and footwear from a size 4-10.
- Prices range from £18 – £65