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Offering up standard UK dress sizes with three choices of chest measurement – curvy, really curvy and super curvy – these clothes aim to avoid that annoying gape or pull that you find on the chest if you squeeze your D+’s into standard sizes. This is particularly useful on dresses and v-neck tops, which often end up revealing far too much bra as the standard cups strain on larger chests. Instead, you get custom-cut coverage, but without having to go bigger elsewhere. Lots are super-fitted and ruched at the waist for a gorgeous hourglass shape, too. The selection of secret support tops and nightwear is also great – after all there’s nothing worse than saggy boobs in bed!
Sizes go from an 8 – 16, so not particularly great if you’re a plus size, but with the generous cup sizes on these babies, you might well be able to fit comfortably into a smaller size than normal, meaning size 18s shouldn’t rule the range out if they have a store nearby where they can try on.
Right now there are various items on sale, including the lovely 40s style spot print dress’ for £39 and the fluted sleeve dress for the same. Outside of the sale, get a bit of Summer daytime chic in the incredibly flattering nautical striped jersey dress for £45.