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Vogue may be all about aspirational high fashion, but they know a hot topic when they see one. Hot on the heels of the so-called ‘rise of the size 16 supermodel’, Vogue Italia has dedicated a whole section of their website to women like us: Vogue Curvy.
So far it seems to be relying on two tried and tested topics – models and celebs. There’s a gallery dedicated to Crystal Renn, complete with behind-the-scenes pics you might not have seen before, and one for America Ferrera. Model Sindy Gourland gives fashion advice, and the ‘curvy blog’ covers the recent Mark Fast show.
But to be honest, it seems to be playing it incredibly safe so far. A selection of items inspired by Christina Hendricks has such great potential, but seems to consist entirely of boring black sacks. Where are the cleavage-enhancing red carpet gowns or Joan-esque wiggle dresses? Just because we’re curvy doesn’t mean we’re boring, and we all know Vogue has access to the most exquisite clothes. The style advice section is a bit more inventive, but there are no links to buy, just lots of photos.
The site shows definite potential, but I’d love to see them taking bigger risks and using a bit more imagination. Vogue is leader, not a follower, and right now I feel there are other sites and blogs out there delivering the same content in a much better way.
They get an A for effort though. It’s very early days, and this is such a departure for a magazine that’s usually devoted to tiny models. I’d love to see Vogue UK and US following Italia’s lead in the future. I bet I know plenty of willing contributers…