Laura Lees wants you to wear a well-fitting bra!
If you missed the chance to get your mitts on affordable Laura Lees designs when she was creating stuff for Topshop and ASOS, fear not! The quirky designer has teamed up with lingerie brand Freya for a special collaboration to mark the launch of the ‘Holy Fit’ campaign.
The campaign is dedicated to making sure more women are wearing the right size bra. We all know the stats by now – 80% of British women are wearing the wrong size and 60% of those currently wearing a C cup should be wearing a D cup or higher. So there’s a pretty big chance you might be in the wrong bra even if you were measured fairly recently.
With this in mind, I’m off for a fit next week, and given that last time I was fitted I went down a back size and up three cup sizes compared to the bra I was wearing when I walked in, I’m going with an open mind! Hopefully after that I’ll be able to tell you about all the lovely D+ sets I’ve tried…but until then, let’s get back to these t-shirts!
There are five designs to choose from, all featuring Laura Lees’ trademark tattoo-style illustrations, and they’re priced at £25 each. Only 60 of each design are available, so move fast if you want one. Proceeds from all sales will go to The Genesis Appeal, the only charity in the UK entirely dedicated to the prevention of breast cancer.