
If you’re a huge shoe fan, you’re probably well aware of the sites I’ve listed here. But if your online shoe shopping is usually restricted only to old faithfuls like Office and Schuh, or if you tend to buy everything offline, you may not have stumbled upon these great footwear emporiums yet. But trust me when I say they’re all worthy of your time, whether you want the perfect pair of brogues, a bargain on a boutique brand, a pair of knee high boots that actually fit, or someone to take all the hassle out of shoe shopping and pick the styles for you. These are some of my latest favourite shoe shops for easy online shopping and great choice…
Javari
Javari is Amazon’s stand-alone shoe and accessories store, so it’s hardly a small boutique, but it’s quite new to the UK and don’t think many people are aware of it yet. It stocks all the stuff you’ll find on Amazon itself – from brands like Carvela and Kate Kuba through to sports brands like Adidas and Reebok – in a slightly nicer and more sophisticated layout. While the selection is pretty standard (all branded stuff you can find elsewhere) it’s great for is hunting down hard-to-find items in the sale. When the KG shoes I wanted earlier this year were sold on out both the Kurt Geiger website and House of Fraser, I found them on Javari for the same price. All items also have free one day delivery so you get stuff quickly, and free returns if there’s a problem. Can’t say fairer than that.
Stylist Pick
Stylist Pick is a really interesting concept that aims to take the stress out of hunting down the right shoes and follows a subscription-style service. All the hard work is done for you; you fill out a style survey when you sign up, then every month the site will recommend a few pairs of shoes and some bags to you based on your style. You can choose to buy your favourite pair (or, if you’d prefer, any of the other shoes that didn’t make your final showroom) for a flat price £39.95. If you’re not keen, just to skip the month and wait for the next set of recommendations. The stylists picking the shoes include TV fashionista Louise Roe, Marie Claire’s Arabella Greenhill and my girl crush, BNTM’s Grace Woodward. The shoes themselves are pretty standard fare – mostly synthetic, high street quality – but there’s absolutely no obligation so it’s worth signing up even if you’re just curious. You won’t become a subscription-style member until you place your first order, and even after that you can skip months as often as you like without being charged. There are also loads of offers and discount codes floating about for first time orders, so do give it a google before you buy!
Kate Kanzier
Kate Kanzier is the place to go for affordable flats of all types. From the brogues the brand is known for to lovely slip-on shoes and great winter boots, there’s something for everyone, and most pairs are under £35. There are heels too – mostly with a slightly 80s retro vibe – but for me it’s all about the gorgeous bold coloured brogues (hot pink anyone?) and the ballet pumps that give Pretty Ballerinas and French Sole a run for their money. Delivery is £2.95 or you can get next day for £6 (worth it if you’re buying multiple pairs – and you probably will be). Also, be sure to check out the clearance section for shoe starting at about £10. There’s also a shop on London’s Leather Lane if you’d prefer to try on.
Let’s Buy Shoes
Let’s Buy Shoes is the outlet website for madcap shoemakers Irregular Choice and their sister brands Poetic Licence and Iced. The layout’s a bit basic, but the shoes are anything but. Don’t expect any classic black courts here. It’s all about the glitz, glamour and strange shapes, with plenty of Japanese influences and Victoriana booties. I love Irregular Choice for really crazy party shoes; think glitter, perspex, faux fur, bright colours and jewelled embellishments, but at about £70 a pair they’re quite an expensive extravagance. On Let’s Buy Shoes most pairs are down to about the £40 mark, which is far more affordable for that one day a year you’re wearing an outfit they’ll go with. Top of my list at the moment are ‘I’m in Vegas’ in Dorothy-esque red. Putting the ‘over’ in ‘over the top’!
Duo
Struggle to find shoes or boots in the right width? Got calves that err on the wide / narrow side? Ta da! Duo is the ultimate in near-bespoke fitting footwear. Choose from a variety of calf measurements in boots (or fit measurements for shoes) and revel in finally finding something that actually fits. What I like about Duo is they don’t just do wide fit, they also do narrow fit for those with slim legs or long, narrow feet. And their stuff isn’t all horrible and frumpy, either. Sure there are some more ‘mature’ styles, but there are also stiletto boots, wedges and strappy sandals too.







I'm Gemma, I'm 29, and I'm a writer. Cosmo once called me a 'kick ass woman who's changing the world'. If reviewing mascara and wearing dresses changes the world, then I'd have to agree.

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