
Apologies if you’ve already seen this over at Catwalk Queen, but I thought it was worth a re-post for those who didn’t know I’ve returned to the team over there. My London Fashion Week outfit plan is pretty simple. Keep it simple, blend in. Obviously it’s important I don’t turn up in tracky bottoms, but I have no desire to be snapped by every street style photographer going, nor do I want to be the one everyone stares at. I tend to adopt a wardrobe of mostly black items, topped with blazers and handbags big enough to hold all my fashion week junk. The problem is, by day 3 or 4 I get bored and attempt to be a bit ‘creative’, having seen other people trying out silly trends and OTT pieces. This is when I end up doing stupid things – like putting on silly hats and ending up looking like I’m in bad 1920s fancy dress. But, life’s too short to take fashion seriously, and you learn from your mistakes. You’ll see what I mean on day three…

Day 1: Giles Deacon Gold dress, River Island blazer, Linea Pelle ‘Dylan’ Medium Tote, Primark belt, Butterfly by Matthew Williamson necklace, New Look shoes.

Day 2: Alannah Hill dress, Stella McCartney for H&M blazer, Dorothy Perkins shoes, Wallis bracelet, Linea Pelle handbag (again).

Day 3: Florence & Fred lace top over Supertrash black ‘Dramy’ dress, Marc Jacobs shoes, Miss Selfridge cloche hat, Primark bee pendant.
Day 4: Primark graphic print dress with bow belt (also Primark). Accessorize tights, Shelly’s flower flats.

Day 5: River Island blazer (again), Rise ‘Selena’ dress, H&M studded belt, Red or Dead ‘Addy’ tights (they have grey ‘go faster’ stripes down the back), grey shearling H&M wedge boots, H&M scarab brooch, Betsey Johnson ‘Heart of Gold’ tote.



I'm Gemma, I'm 29, and I'm a writer. Cosmo once called me a 'kick ass woman who's changing the world'. If reviewing mascara and wearing dresses changes the world, then I'd have to agree.

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