Wishing a Happy 3rd Birthday to Curvy Kate

A couple of weeks ago I took some time out from unpacking at my new flat and melting in the heat to head over to Curvy Kate HQ in West London for a blogger party to celebrate the lingerie brand’s 3rd birthday.

It’s safe to say there are very few brands I love as much as Curvy Kate, and this was exactly the kind of fun night I’d expect from them. There was pass the parcel, ‘pin the bra on Lauren’, bubbly, party food and a sneaky peek what’s to come from the brand. It was a chance to meet or catch up with loads of amazing bloggers – some new faces like Kitty, Callie, Hanna and Jess, some gorgeous girls I’d met before like Lilla and Cheryl, and Becky, who I’d virtually adored for a very long time and couldn’t wait to meet in person. Here we are with the birthday cake.

Aside from the fact they make very pretty, competitively priced lingerie in my size, I just love the Curvy Kate ethos. Their advertising has such a strong positive message. The brand doesn’t hire professional lingerie models and airbrush them beyond recognition. The girls you see in the catalogue and shoots are customers. And they’re always smiling – there’s no pouting allowed!

Many of you have probably heard of the brilliant ‘Star in a Bra’ competition, which is run annually in the UK and now in the USA and Australia to find these new models for Curvy Kate.

What I love about Star in a Bra is that it’s not just a clever marketing stunt. The women who take part in the competition aren’t just used for one promo shoot and then forgotten in favour of professionals a few months later. The winners (and often the runners up too) become part of the Curvy Kate family. Winners from years ago are still modelling frequently for the brand.

Some of those models were at the party – 2011 and 2012 winners Lizzie Haines and Sophie Morgan, along with 2012 finalists Alice Rose Rayman and Charlotte Upton.

Lizzie, Alice, Charlotte from Curvy Kate (she designs the bras!), Sophie and Charlotte

There was such a sense of fun and feeling of friendship amongst this group and the Curvy Kate team. These models are brilliant. They’re all stunning beyond words, and though none of them are above a size 12 or 14 they are all different shapes, with fleshy bits, varied proportions and perhaps even a few stretchmarks and a bit of cellulite here and there (though I didn’t see much on show on the night)! It was so refreshing to see models messing about, having fun, not feeling the need to “stand up straight and breathe in” (I can’t be the only chubby child raised on THAT advice?) and think, just for a second, ‘hmm, their bodies kind of look like mine’. In ten years of working in this industry and attending events I have never felt like that, and it’s a surprisingly powerful thing.

As well as meeting the models we got a sneak preview (in the flesh, natch) of a few of the designs that are now available or coming soon from Curvy Kate. The big star of the night was Entice, shown here on Charlotte and now available at Debenhams.

You wait until you see what colour this is coming in for Spring / Summer!

  • people r. stupid

    why is she pressing her hear to that model’s stomach? She’s not pregnant! WTF. Can’t you just pose for the picture normally? It’s a fashion show for plus sized or curvy women not a maternity show, idiot!

  • http://www.gemmacartwright.com Gemma

    Hi ‘people r. stupid’ – it actually wasn’t a fashion show, just an informal presentation of some of the new styles for a very small group of people. The girls were just having fun, messing around – it was a celebration, after all. I happened to snap the photo at this point and chose it because I thought it showed the fun that these ladies were having, which if you read the post was the thing I really enjoyed about the party.

    And I think she was actually trying to get her head near Alice’s amazing boobs, not press her ear to her stomach!

  • http://www.facebook.com/TheBettyMachete Amy Greenwell

    I thought it looked like she was putting her head in the shade of her awesome boobs

  • Flirty Lingerie

    It clearly appears all the women were having a good time and that is so refreshing. We are, after all taking pics of women in their sexy underwear and why not have a good time. The women are real, gorgeous and represent the brand in a truly professional and fetching manner. Bravo!