Clothing, Dresses, Events & Launches, Retro / Vintage

VIP vintage style fashion at Dollydagger in Brighton


A few weeks ago, I was lucky enough to be invited to the gorgeous Dollydagger boutique in Brighton for a taste of their VIP shopping experience. I’ve been a fan of the brand for years so I was very excited for an excuse to head down to the seaside for the evening. The event is all about the full-on retro experience. Think vintage-inspired shopping with a personal touch – small groups (hen dos, birthday parties etc) can book in with the store for a night of bubbly, pampering (hair and makeup to complete your retro look) and plenty of retro fashion fun, with a goodie bag at the end of the night. The shop specialises in 1950s dresses (own brand and hard-to-find labels like Bettie Page Clothing), rockabilly style and quirky gift ideas, so it’s perfect for a retro fan like me!

I was invited along with a few fellow bloggers, and we had an amazing time working our way through all the frocks on offer and getting some makeup tips from amazing makeup artist Alessia Mancini. Here I am modelling just a few of my favourite frocks…which you can save 10% on until next Thursday (4th April) with the code WELOVEGEMMA (awwww).


In the Midnight Rose Scarlet DressThis one is in the sale at the moment at £89, so grab it quickly! I’m wearing the Large which runs smaller than other larges in the Dolly Dagger range. It’s listed as a 12 – 14 and that’s pretty bang on – it only just fit me!


The Dita dress (£149) was probably my favourite – this baby looked amazing on everyone who tried it. There’s really clever gathering and seaming around the hips and waist to shape it to the body, and the sweetheart neckline is really pretty and a favourite of mine. The red was definitely my favourite, but I’m holding out for green before I invest. A little birdie told me that might be a possibility in the future, but in the meantime there’s another amazing green dress coming to Dolly Dagger – more on that soon!


I tried the Greta dress (£159) in two colours, but the fit just wasn’t quite right on me. I adore the leopard collar and 3/4 sleeves, but the shape just isn’t as nice on me as the Dita. This dress is made for Caroline, though! It’s really amazing for those with bigger busts.


And finally, a bit of Bettie Page. I’ve got a few Bettie Page dresses already that I bought from the store in Vegas, but they can be hard to find in the UK so knowing Dollydagger is a stockist is great. Unfortunately, the Rita (£89.99) is not my perfect Bettie Page partner. I love the colour and the huge collar, but it doesn’t do anything for my upper half – making me look quite straight-up-and-down and pushing my boobs downwards (not to mention the tight sleeves). This is less of a curve-enhancer for size 14s like me, and is perhaps better as a curve creator on slimmer figures!


Thanks so much to Dollydagger for inviting me to play with all the gorgeous dresses and take a look at the beautiful shop. As I mentioned above, as a special treat, they’re offering all you lovely lot 10% off a purchase at Dollydagger for the next week. Place your order now using the code WELOVEGEMMA to take advantage of the deal. And don’t forget to comment and let me know what you chose!

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  • Reply Super Amanda April 7, 2013 at 11:38 pm

    LOVE!! I was there this past May and they have, without a doubt, the cutest vintage repro store ANYWHERE. Everyone was so lovely. Their house line ran far too small in the bust for me though. The Scarlett which is to die for on you in the Waverly inspired florals on white would not zip past the waist for me same with the Lulu and the Brighton Belle though I still wanted all of them. I hope they consider custom orders at some point because for 136-150 quid it HAS to fit. Bettie Page is actually not made in the USA. most of their labels now say “finished in the USA” which is taking the mickey. I fear their craftsmanship has declined as of late. Bernie Dexter is now being carried by what Katy Did in London proper . Would LOVE to see you do a post! Great review as always. can’t wait to be back at the Laines someday soon hopefully with some sun.

  • Reply Vyvyan April 16, 2013 at 9:10 pm

    Agreed, the vintage look is amazing.

  • Reply Jj May 20, 2013 at 7:52 pm

    What is the blue/green dress in the window shot, annot find it on their website??

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