In order to celebrate the launch of their new TV ad, the lovely folks at Freemans got in touch to treat me to a few new wardrobe additions and the opportunity to have a bit of a pamper. Free time for pampering has been sorely lacking in the last few weeks so my bath bombs and beauty treats remain untouched, but I have been having fun with my new clothes (which, let’s be honest, is my favourite way to relax anyway).
I must confess it’s been a long time since I’ve had any experience with Freemans. I would pore over the catalogue and try to persuade my mum to buy me slip dresses and flares and platform shoes back in the ’90s; the irony is a lot of the stuff you can find there now is probably a dead ringer for the stuff I coveted back then. So perhaps it was fate that they came back into my life around the same time as all the trends from my teens. Of course now you don’t need a catalogue delivered to the house, you can just shop online. Much easier (though they do have a few of the old catalogue elements, like the ability to open an account and buy now, pay later). The ad reminds you just how many things they sell, from shoes to washing machines. There really is something for everyone. I’m guessing I can’t buy one of those lions, though. Shame.
I always remember Freemans stocking brands I loved as a teen (Shelly’s shoes, Kickers, Red or Dead) and things haven’t changed, they still stock a lot of household names, but I was also surprised to spot a few more cult labels, like Yumi, Darling, and Glamorous. Glamorous has become a fast favourite of mine in the last couple of seasons, so the first item I picked had to be from them. I went full on ’70s with a faux suede button-down midi skirt. I was worried it would be very thin and flimsy but it’s actually super heavy and quite stiff, making it perfect for Autumn with my tan Orla Kiely accessories and plenty of cosy black. I have a feeling I’ll wear this a lot in the coming months.
Next up was a wrap blouse, which I got in burgundy, or if you want to be posh and use the Pantone colour of the year…marsala.
I wore this all weekend on a trip to Liverpool and it won me over for one simple reason; I never flashed my bra. That’s always been my fear with these draped tops. But the wrap is really smartly designed to sit in just the right spot and the shoulders are reinforced so it doesn’t sag. The open back and folded hem at the front makes it the perfect option for people (aka me) who are incapable of doing that nonchalant “half tuck” that street style stars can do. It’s all done for you.
Finally, we have the dresses (because of course there were dresses). The other one will come in another post but I had to show the blue polka dots.
I’m going to call this my “time machine” dress because it’s the kind of thing I lived in about 5 years ago. There was a time when a stretchy jersey dress and tights was my version of jeans and a t-shirt. Now I have finally embraced jeans (read: lost enough weight to fit back into them) I don’t opt for this style as much and because I wore it so much it feels a bit old-fashioned to me now, but I couldn’t resist this for old time’s sake as it felt very “me”. When I put it on, I remembered why I loved this style so much. I’s so easy-to-wear, it’s always flattering on a curvy figure, and it’s timeless.
I guess you could say that through this campaign I rediscovered an old faithful in more ways than one: both a retailer, and a dress!
Disclosure: Freemans gave me the products as a gift. I wasn’t paid to write this post.