At work a few days ago, we were researching UK based fashion bloggers in their early 30s. These are my peers, and I should have been able to list dozens, but struggled to find more than a handful. It seems like this age is not catered for in quite the way I expected. I’ve seen so many of my favourite bloggers write soul-searching posts in the last few months about the state of blogging and where we go from here. The general feeling? So many of us who’ve been doing this for years feel a bit disillusioned. Amazing young talents are snapping at our heels, and it’s easy to feel a bit burned out.
The fact that young bloggers are dominating large parts of the industry does make sense. They had the head-start that they grew up knowing what blogs are. They can see what the trailblazers did, learn from it, and improve on it. Young people also have a hell of a lot of enthusiasm and drive; I am first to admit I don’t put nearly as much time into my personal blog now as I did when I was 21. They’re also fearless, whereas I feel like my anxiety has got worse the older I’ve got.
There are some obvious commercial reasons too; the way we consume information on the internet has become a lot more visual, and when it comes to Instagram in particular, young and pretty sells – let’s not pretend it doesn’t. But I also think as you grow older your interests widen and your lifestyle changes. I’d wager there are a lot of women my age who started out with fashion blogs who simply don’t have the inclination to blog about clothes any more. They’re too busy working, having babies, travelling, making a home. Their blogs expand as their lives do, which is why most thirtysomething blogs aren’t topic-specific. I know I’ve widened the net just about every year. The irony is when I started blogging at about 16, I wrote about anything. I don’t know when it was that I suddenly thought I had to stick to one topic in case people thought my posts were “irrelevant”.
The point of this post? Realising I am actually NOT blogging in a saturated market has spurred me on to take this blog a little more seriously in 2015. I have so much more to share now than I did 10 years ago, I need to stop being too scared to press ‘publish’. You won’t be seeing outfit posts featuring floppy hats and crop tops. I will not be getting ombre hair. But I will be blogging more openly and more honestly. To help I’ve stripped things right back, got a snazzy new responsive design for the new year, and I’m going to endeavour to post a little more often.
I hope you’ll be here when I do.