Browsing Tag


Events & Launches

The Evans Shape Studio Event


I’ve been to loads of great events over the last few weeks that even finding time to write them up has been difficult, but I’m playing catch-up now starting with the first, the Evans shape studio event. It was a brilliant chance to catch up with the fab ladies from the Evans team, plus the new models for the latest Swan by Clements Ribeiro collection (coming soon) who just happen to be five fabulous plus size bloggers – Georgina, Callie, Bethany, Marie and Nicolette. By now you may have seen *that* Liz Jones article (and the usual bile-filled comments on the Mail online) relating to this campaign – if you haven’t, congratulations for avoiding it. You’ll get a far better idea of what this is all about by reading the thoughts of the people that matter – their consumers, the plus size bloggers and the people who SHOP at Evans, not a bunch of unimaginative trolls who think they’re being clever. What I saw at the event were five incredible women having loads of fun and perfectly representing the people this brand is trying to target. And who can argue with that?

The idea of the event, as well as introducing the blogger-spokesmodels was to give us a chance to see the new ranges from Evans. There was a photography studio set up at the event, and the rails were full of styles from the new Spring / Summer ranges that we could try on and be snapped in, including some great stuff from the girly, trend-led new range Scarlett and Jo, which has just gone live on the website.

I wasn’t originally going to step in front of the camera myself because I was having too much fun watching everyone else, but after a couple of glasses of bubbly, a gentle nudge from Georgina and the lure of free hair styling and makeup, there I was strutting my stuff with the best of them. I have to admit it was a bit of a novelty after going to various ‘try it on’ events to find one that I could take part in. At most there are no samples larger than a size 10, but Evans had made sure to stock the rails with loads of items in various sizes from 14 upwards.


The black 60s style dress with lacy collar that I’m wearing is £40 from Scarlett and Jo. It isn’t available online yet, but I’ll let you know as soon as it is. It’s a classic shift shape, but they’ve added ties at the back so you can pull it in at the waist if you want. I thought since I always go for the tea dress or the fitted wiggle dress that this time I’d try something new. Carina from Evans picked the dress out for me, and I think she did a great job. I did some standard blogger poses, but my favourite pictures were the more silly ones. I can’t do ‘serious’ when there’s a camera in the room. Immediately the OTT poses and goofy smile come out. Life’s too short to look grumpy in photos!


Ps. The incredible shoes are these, sadly sold out online now.

The other exciting thing to see at the event was the forthcoming 8-piece Alouette range by Alex Monroe. Evans always does so well with its accessories collaborations (I still wear my Georgina Goodman shoes from years ago) and this one continues in that grand tradition, bringing some of the jewellery designer’s most popular trademarks to a wider audience, with lower price points but the same delicate, pretty look. I’m so glad this keeps the simplicity Monroe is known for, I love the leaf pieces.


The word from Evans HQ is that this range isn’t going to hang around long, so if you love it, get ready to fight for the best stuff!

Clothing, Dresses, Special Ranges, Tried & Tested

Ruby Belle at Evans tried on for size!

The long-awaited vintage-inspired Ruby Belle dresses have finally arrived at Evans, and I couldn’t wait to snap one up. I’ve been a fan of Fever Designs for a while, so I’m really glad they’ve teamed up with Evans to offer this range in larger sizes. Ruby Belle normally only goes up to a UK size 14 and while the size guide suggests that should fit me, my experiences trying on other Fever items suggests otherwise!

So I was waiting very impatiently for the dresses to be recut to Evans’ slightly more generous sizes – and given that it has a stretch top and full skirt, I risked it and bought the sailboat dress in a 14. And I love it! It fits really well, and I’d say it’s true to size, though I would warn potential shoppers that there’s not a lot of give to the wide band of elastic in the back of the waist, so getting it off can take a bit of wriggling about! The skirt is quite a flimsy cotton, but it is fully-lined so it’s not see-through. The top is quite thick jersey, so hopefully it’ll wash well. Shape-wise, I’m sold. Anything vintage-esque gets my vote, and I love the pleats and the nautical print.

Now that I’ve seen how it fits, I’d be really interested to try the mainline version in the same size to see how it compares. I much prefer the black and cream colourway of the Evans version, which is why I waited for it and didn’t attempt to squeeze into the main range (where the dress is hot pink which on me is just a bit too Barbie) but there is a £16 price difference; money which I hope has gone to good use developing a better fit in larger sizes. If nothing else, I’m going to guess this is a bit longer, and probably has a slightly larger waist.

If you bought one of the dresses, do comment and let me know how you got on. I’m sorely tempted by the short-sleeved flamingo dress!

Shop Ruby Belle at Evans here.
See more fab Ruby Belle reviews by Em at Oh The Places You’ll Go

Events & Launches, News

Gallery: Evans Autumn / Winter 2010-11 Press Day

Today was press day for Phillip Green’s Arcadia, which owns Topshop, Dorothy Perkins, Miss Selfridge and Evans (among others). I joined the fashionistas to take a look at what some of the high street’s biggest players have in store for Autumn / Winter 2010-11, and was pleasantly surprised to see that Evans more than held its own against it’s ‘trendier’ sister brands.

From biker jeans to shearling coats, faux fur to boho dresses, all the key trends were covered. There was some brilliant footwear (put me on the list for the Victoriana-inspired lace-up calf boots) and great bags (look out for the blue one in the pics). Other key items to look out for included a Balmain-esque t-shirt with stud and chain covered shoulders, a coral dress with cut-out shoulders, and a great sheer jersey top with angel wings front and back. Right now these are all early samples, so who’s to say if all of them will make it into local stores come September, but it’s still worth making that shopping list now. There should also be some surprises to come – apparently the ash cloud meant some samples were stranded abroad!

There are 26 photos here so apologies if they take a while to load. Don’t forget to click over to the next page for the shoes!

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Celebrities, Clothing, Dresses, Special Ranges, Tried & Tested

From Beth Ditto to Big Girl – trying the Evans range on for size!


At the blogger’s preview of Beth Ditto for Evans I got the chance to see the pieces from the collection up close and there were loads that caught my eye. However, I decided if I was going to give this collection a go, I may as well go for one of the stand-out, ‘famous’ pieces. The body-con domino print dress was the item Beth herself chose to wear to the launch party, and I loved that the super-fitted shape and bold print were so unusual for a plus size range. Beth’s known for sticking two fingers up to convention so I decided to do the same. Keeping away from the pieces that were more ‘me’ (like the strapless stained glass dress) I put in an order for the domino dress. And I must say, it was a novelty to be ordering the smallest size for once!

It takes a brave Big Girl to pull off a fitted dress like this, but I was really impressed to see that Evans have done a lot to help you on your way. The dress is far heavier and of a better quality than I expected, lined throughout with another layer of quite heavy stretch fabric. This saved me whipping out the spanx slip I usually wear under anything fitted, though I did put on my trusty magic knickers – a body hugging style leaves little to the imagination around the tum and bum.

Shape wise I had my usual problem of excess fabric at the waist (I’m resigned to always being a size smaller on the waist than I am on the hips and bust!) which is good news for apple shapes…though this probably isn’t your ideal dress shape. But the whole point of Beth’s collection is about giving larger women the chance to try things that aren’t normally available to them – fitted shapes, bold prints, interesting shapes and sequins galore.

Speaking of those Beth signature elements, the domino print takes a bit of getting used to, and I have to admit I usually tend to stay away from anything with too much white in with my pale, flabby skin. I’d probably throw something over the top and put on a pair of killer heels to help streamline the look a bit.

Overall, I’m surprised to say I think this dress is a success. Obviously, I’m at the smaller end of the sizing scale when it comes to this collection, but I can definitely see this working on brave larger women.

As for me, I’ll probably only wear it on days when I’m feeling brave, and I’ll be ready for a lot of standing up straight and breathing in! I’m afraid I’m just not as confident as Beth in terms of ‘letting it all hang out’ but I’m definitely working on it!

The Beth Ditto at Evans range can be purchased here. The Domino dress is £40.

Celebrities, Clothing, Events & Launches, News, Special Ranges

Beth Ditto at Evans – buy it tomorrow!

Gossip singer Beth Ditto launches her highly anticipated range of clothing for plus size retailer Evans tomorrow. The range will be available online, but we’ve just heard about some exciting extra stuff that’ll be happening at the Marble Arch flagship store if you’re in London. In a move that mimics the hysteria of Beth’s mate Kate Moss’s launch at Topshop, those generous folks at Arcadia will be offering up prizes, gifts with purchase and refreshments for people in the queue at 9am…

According to those in the know, “Evans are offering the first 20 lucky shoppers through the doors of their Marble Arch flagship store in London at 9am, the chance to receive an exclusive lips handbag from the collection. In addition there will be lots more treats in store such as style advice, gift with purchase (while stocks last), limited edition badges, branded water bottles and sweets by hip London confectioners ‘Suck & Chew’.”

I got to preview the collection a few weeks ago, and must confess I was surprised by what’s on offer. Most of the emphasis so far has been on ‘show’ pieces like the purple sequinned tent dress, 80s style jumper and the fitted domino dress. However, for me the real stars are the leggings (with extra-deep double layered waistbands to hold in your tummy) and a great little cropped jacket. There are also some fabulous winkle picker shoes and some great bags (I’ve been carrying the domino-lined studded suede hobo every day since that preview and I adore it).

Rumour has it Kate Moss has already snapped up a kitten print oversize t-shirt dress (one can only assume she’s got a 14 and plans to wear it very loose!) so bear in mind when you’re planning your shopping trip that you’ll probably have to get in there quick. It looks like even slim women want a piece of the action, despite the range being made for Big Girls!

Beth at Evans – What you need to know:

– The collection is launching in the following stores: Marble Arch, White City London, Bluewater Park, Birmingham Pavillions, Glasgow Argyle St, Liverpool, Nottingham Clumber Street, Brighton, Leeds, Newcastle Upon Tyne, Manchester Trafford, Meadowhall, Cardiff, Dublin Henry Street, Plymouth, Belfast Castle Court and Bristol.

– The full collection is also available online at from July 9th 2009

– The clothing range is available from a size 14-32 and footwear from a size 4-10.

– Prices range from £18 – £65