I’ve been to loads of great events over the last few weeks that even finding time to write them up has been difficult, but I’m playing catch-up now, starting with the first, the Evans shape studio event. It was a brilliant chance to catch up with the fab ladies from the Evans team, plus the new models for the latest Swan by Clements Ribeiro collection (coming soon) who just happen to be five fabulous plus size bloggers – Georgina, Callie, Bethany, Marie and Nicolette. By now you may have seen *that* Liz Jones article (and the usual bile-filled comments on the Mail online) relating to this campaign – if you haven’t, congratulations for avoiding it. You’ll get a far better idea of what this is all about by reading the thoughts of the people that matter – their consumers, the plus size bloggers and the people who SHOP at Evans, not a bunch of unimaginative trolls who think they’re being clever. What I saw at the event were five incredible women having loads of fun and perfectly representing the people this brand is trying to target. And who can argue with that…
The long-awaited vintage-inspired Ruby Belle dresses have finally arrived at Evans, and I couldn’t wait to snap one up. I’ve been a fan of Fever Designs for a while, so I’m really glad they’ve teamed up with Evans to offer this range in larger sizes. Ruby Belle normally only goes up to a UK size 14 and while the size guide suggests that should fit me, my experiences trying on other Fever items suggests otherwise!
So I was waiting very impatiently for the dresses to be recut to Evans’ slightly more generous sizes – and given that it has a stretch top and full skirt, I bought the sailboat dress in a 14. And I love it!
Today was press day for Phillip Green’s Arcadia, which owns Topshop, Dorothy Perkins, Miss Selfridge and Evans (among others). I joined the fashionistas to take a look at what some of the high street’s biggest players have in store for Autumn / Winter 2010-11, and was pleasantly surprised to see that Evans more than held its own against it’s ‘trendier’ sister brands.
From biker jeans to shearling coats, faux fur to boho dresses, all the key trends were covered. There was some brilliant footwear (put me on the list for the Victoriana-inspired lace-up calf boots) and great bags (look out for the blue one in the pics). Other key items to look out for included a Balmain-esque t-shirt with stud and chain covered shoulders, a coral dress with cut-out shoulders, and a great sheer jersey top with angel wings front and back. Right now these are all early samples, so who’s to say if all of them will make it into local stores come September, but it’s still worth making that shopping list now. There should also be some surprises to come – apparently the ash cloud meant some samples were stranded abroad!
At the blogger’s preview of Beth Ditto for Evans I got the chance to see the pieces from the collection up close and there were loads that caught my eye. However, I decided if I was going to give this collection a go, I may as well go for one of the stand-out, ‘famous’ pieces. The body-con domino print dress was the item Beth herself chose to wear to the launch party, and I loved that the super-fitted shape and bold print were so unusual for a plus size range. Beth’s known for sticking two fingers up to convention so I decided to do the same. Keeping away from the pieces that were more ‘me’ (like the strapless stained glass dress) I put in an order for the domino dress. And I must say, it was a novelty to be ordering the smallest size for once!
Gossip singer Beth Ditto launches her highly anticipated range of clothing for plus size retailer Evans tomorrow. The range will be available online, but we’ve just heard about some exciting extra stuff that’ll be happening at the Marble Arch flagship store if you’re in London. In a move that mimics the hysteria of Beth’s mate Kate Moss’s launch at Topshop, those generous folks at Arcadia will be offering up prizes, gifts with purchase and refreshments for people in the queue at 9am…