
We may be coming to end of the Summer, but with temperatures set to hit 32° in London today, and with my ‘Summer’ holiday not taking place until the end of September, I’m very much still in a sunshine mood and still obsessing over all the retro inspired bikinis and swimsuits I can’t have.
My love affair with vintage style swimwear began, almost accidentally, when I was about 12 years old. I saw a denim-look one-piece with shorts style bottoms and a halter neck in a copy of Clothes Show Magazine, and promptly hunted it down in my local C&A (yeah, remember C&A). It probably looked terrible on me (even then I was a size 14, but I was more tummy and less waist than I am now) but I loved the style and ever since that moment I’ve been all about the skirted bottoms, high-waisted styles, polka dots and vintage touches. I already have my new bikini for the season (hello, Freya Venetian) but that doesn’t stop me swooning over these amazing offerings…

It’s SUMMER, guys! And you know what that means. Holidays, hot weather, and the possibilty of having to strip off the layers and flash a bit of flesh. Despite not being a willowy size 8, I’ve never really had a huge problem with stripping down to swimwear in the Summer. To be honest, I’m less bothered about the amount of flesh on show and more worried about the inevitable “you’re so PALE!” comments. Perhaps being such an English rose (ha!) helps to detract from the cellulite…but it also helps to have a killer swimsuit or bikini to draw the eye in. I tend to favour very feminine, vintage-inspired designs and anything with frills or spots. My favourites this year are a mix of frilled swimsuits, cool modern styles and bikinis that make the most of a voluptuous figure. Here are just some of my favourites…

If you’re a longterm visitor to the site (or indeed, a friend) you’ll know that vintage inspired swimwear is a huge passion of mine. I’ve yet to venture into proper vintage (it’s the fear that it’s been a bit to close to someone else’s ladyparts that stops me!) but I do buy a lot of retro stuff. If it’s polka dotted, ruched and contains the same amount of fabric as at least a dozen tiny triangle bikinis, it’s likely to find its way into my swimwear ‘wardrobe’. I must have about 20 bikinis and swimsuits by now, which is a bit ridiculous given that I don’t go swimming, am not a member of a gym, and have only had one beach holiday in the last four years.

I know many women finding the perfect swimsuit or bikini a shopping nightmare. I love swimwear when I find the right piece, but hunting down something well-fitting is on a par with finding the perfect pair of jeans or the ideal winter coat. In short, it’s a nightmare!
Once you’ve narrowed down your basic choices (swimsuit or bikini, skimpy or full-coverage, plain or printed) there are so many other things to consider. Luckily, this season it’s pretty easy to find something for everyone. In last few years more brands have latched onto the fact that not all women are the same size all over, selling bikinis as separates (ideal if you’re big up top or pear-shaped) and increasing the cup sizes and choices of bottoms. The swimsuit is also back in fashion, so those who feel more confident in a one-piece can wear it with no fear of feeling frumpy.
A while ago, Debenhams very kindly offered to send me a piece from their swimwear collection to try. I decided to give the new modern one-piece a go, and opted for a black and white palm print halter swimsuit by queen of the beach Melissa Odabash…
It’s not hard to see why so many curvaceous women turn to fashions from the 40s and 50s when it comes to making the most of their bodies. The era’s pin-up girls, ‘cheesecake’ models and Vargas girls all had waspish waists and sexy curves. Actresses had hourglass figures that their clothes could barely contain (think Jayne Mansfield, Marilyn Monroe, Diana Dors) and all women wore girdles that sculpted their bodies to perfection and bullet bras that gave the appearance of a Joan Holloway-esque bosom on even a petite woman.
I know from reading comments and looking at search terms that many of us wish we could eschew badly-designed, poorly-fitting modern pieces for something more flattering from the past. But finding true vintage pieces from that era for a larger figure can be difficult. Most good pieces are expensive, and many come in very small sizes, especially on the waist.
So three cheers for the many great brands and retailers who’ve allowed us to get a bit of that old-fashioned glamour in modern sizing. Some of the labels below stock plus size, some don’t, but I’ve chosen to include them all for reference…

Friends and longterm followers will know I’m a huge fan of pin-up inspired style (in fact, I love just about any look from the 30s to the early 60s). Retro swimwear, in particular, is something of a speciality of mine. I’m so excited that after years of nothing but skimpy triangle bikinis and badly-fitting styles, brands are slowly branching out into vintage-inspired pieces. Swimsuits are no longer the frumpy option which is great news for those who prefer a bit of extra coverage.
In fact, 40s-inspired cossies with ruched detail, concealed panels and pull-down skirted styles are becoming a really stylish alternative to the modern bikini, and the best news is this style looks much better on a curvier woman than it does on someone with no hips! Think Marilyn Monroe on a beach in her white swimsuit – this is all about voluptuous glamour…
I'm Gemma, I'm 29, and I'm a writer. Cosmo once called me a 'kick ass woman who's changing the world'. If reviewing mascara and wearing dresses changes the world, then I'd have to agree.
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