Today, however, is the turn of the pricey ‘Sumptuous’ from Estee Lauder, a £17+ treat in a swish gold tube that promises bold volume and lift.

Now I like drama, and when I was buying this, that was what I was promised. Well, actually I was told I should try the TurboLash with its vibrating brush, but the idea of putting something that vibrates so close to my eyes freaks me out, as does the £27.40 price tag. So Sumptuous it was.

All in all, this does the job. It’s a proper old-school mascara, with a classic mid-sized bristle brush and quite a thick, dense creamy texture. Where it really impressed me was that it just doesn’t clump. Cheaper mascaras of a similar thickness (Rimmel Volume Flash, for example) give bold results but need loads of combing through to separate the lashes after application. With this, I only needed a couple of coats for a daytime lash, but I found I could keep on adding it without any clumping.

However, it takes quite a lot of coats for anything resembling the false lash look I like, but I do have high hopes when it comes to that. As a does-it-all daytime mascara, it looks the part, stays on all day, and doesn’t weigh down the lashes. Whether it’s worth £17 I’m not sure, but the lack of clumps definitely makes it a cut above many rivals.

Estee Lauder Sumptuous Mascara £17.13

Before: Maybelline Stiletto Lash
Next: Rimmel Glam’Eyes

Rumour has it the girls got through 145 pairs of falsies on their last tour, so this collaboration with Eylure was a match made in heaven. Of course, Girls Aloud are not exactly known for their minimalist, pared down style, so it won’t surprise you that even the most ‘natural’ lashes are pretty over the top.

Since I knew everyone else would go for Cheryl’s, I decided to give Nicola’s lashes a go. They’re quite fine and natural in the centre, but soon graduate into super-dramatic wings at the sides. Obviously, I had to finish the look with a side parting and pale lips. If you’re going to do 60s, you may as well go all out.

I have to admit, I love them. I really didn’t want to, but Eylure have always made reliably dramatic lashes at a good price (these are just under a fiver at Superdrug) and adding Girls Alound into the mix is no bad thing. Sarah’s next, perhaps?